LeBron James said Thursday that he’s not buying the handmade goods that some of his former teammates and teammates have been buying for him.
The Cleveland Cavaliers superstar and longtime coach has been a vocal critic of Nike and other sports brands who have been accused of profiting off the sale of “craftsmanship” to consumers.
LeBron James on Nike and how to win the NBA championship: “I don’t think you can say that I’m trying to make money off the merchandise.
I’m not trying to do that.
It’s just the way it is.
You have to work with it.”
James was asked by reporters at a press conference in Miami whether he had any regrets about his relationship with Nike.
“I don ‘t think you know that we’re a company that has been good to the company that is Nike,” he said.
“We’re not trying do something that we don’t want to do.
It doesn’t make any sense to me.”
When asked if he has a problem with Nike and others who are profiting from the sale, James said, “I’ve been doing it for 20 years.
I’ve been in the business for 30 years.
The only way you can profit off something like that is if you’re profiting.
I think that’s the only way that you can do that.””
I think it’s pretty unfair,” he continued.
“If I were going to say, I’ve never been in a position where I was trying to go around and get the goods that I wanted, that I was buying for my family, I’d say, ‘Well, that’s my business.’
I don’t care if I was going around trying to buy shoes for my kids, or for my wife.
I want to be able to do it for my business, and not my family.”
Nike’s response to James’ criticism, which included a statement to Bleacher Reports that he “does not and has never profited off of the sales of merchandise from the Nike brand,” was swift and to the point.
“We support our players’ pursuit of the NBA title and their desire to showcase their individual talents,” Nike spokesperson Kim Gandy said in a statement.
The statement continued, “The NBPA is committed to the principles of equality and diversity that the NBA and its players stand for and that the NBPTA stands for, and as part of our commitment to the NBA players, we are providing our players with the opportunity to purchase any Nike products that they wish to. “
Nike continues to have a longstanding relationship with the NBA, which includes a long-standing commitment to a collective bargaining agreement, and we continue to be part of it through the NBPA.”
The statement continued, “The NBPA is committed to the principles of equality and diversity that the NBA and its players stand for and that the NBPTA stands for, and as part of our commitment to the NBA players, we are providing our players with the opportunity to purchase any Nike products that they wish to.
We do not, however, have any involvement in the sale or marketing of products from any other company, nor do we have any control over that.”
James also tweeted a picture of his father, LeBron Jr., wearing Nike’s LeBron James signature shoes.
“It’s not a bad deal,” James said in his statement.
“It is what it is.”